Google August | 2009 | Gil Ortega

Archive for August, 2009

Benefits of Using Outsourcing Model

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One of the things that have become quite popular in our contemporary business world is outsourcing. Outsourcing has enabled a lot of people to increase the output of their work because they can get the job done from professionals around the world. The Internet has certainly made that possible. There is no dearth of websites that help employers to find suitable employees from anyplace in the world. This has played an important role in making outsourcing popular.

The following are some of the main advantages of using an outsourcing model.

Completing Jobs within Given Timeframes

A very important aspect about jobs today is the need to complete them within a stipulated timeframe. This is a competitive world that we live in and striking iron when it is hot becomes very important. That is the reason people are very particular about getting their jobs done on time. This is an area where outsourcing helps in an amazing manner.

Exploring New Avenues

Another important benefit of outsourcing is that it helps you to gain a foothold in a new territory that you haven’t explored yet. Probably you have b! een working in a particular niche and now want to try out something new. However, you do not have the professional knowledge or the expertise to accomplish that job fruitfully. When such is the case, hiring a professional expert could be a great way to get the job done. You could also learn a thing or two in the process.

Providing a Better Package of Services

Think that you are an SEO professional. You know the ins and outs of how search engines work, but you will need articles written too, and maybe you don’t have those skills. In such a situation, outsourcing can help you. You can improve the package of services you are providing by giving out the supplementary jobs within your industry which you cannot accomplish yourself.

Saving on Costs

Everyone is looking for methods in which they can save some money. Outsourcing can help greatly here. Probably a particular service in your geographical area is expensive. In that case, you might outsource work to someone in another part of the world who can do the world cheaper for you. The Internet helps immensely in! finding such people from other parts of the world, which in turn helps you save money.

Going Global

Suppose you have a website in English and now you want to market your business in France too. The best thing to do would be to translate your website into French, isn’t it? However, if you don’t have French as your first language, the best option would be to hire a professional freelancer who could do the translation for you. You can find people for globalizing your services through the online outsourcing model.

These are a few of the reasons why outsourcing has become so popular today. With the help of outsourcing, it has become possible for people to give more complete services and also economize with their budget.


This Mastermind event at Pirates Cove was a blast. Check out this huge house.

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Small business accounting software – The profit and loss explained – Part 2 – Expenses

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business accounting software

The next section down, directly underneath the Income section and mostly in the case of folks who sell Products is the Cost of Goods line. Reports in most small business accounting software will display this as COGS

This line represents the actual costs (COGS) associated with the Products you sold in the period you report from your small business accounting software. The purpose of this line is to help folks who sell products calculate the gross margin or gross profit, in other words the amount of profit made after taking into account the costs directly associated with acquiring and selling the goods.

Subtracting the COGS line from the Income or Sales Line will give the Gross Margin. Gross Margin is often expressed as a percentage and to calculate the gross margin and express it as a percentage just divide the Gross Margin by the value of sales you made in that period. Now if you’re a Services Business life is a little more complex if you want to determine the Gross Margin you make on Services (and you should). The reports in some small business accounting software systems will help you determine this.

Visit the Small Business Heroes channel on Youtube for videos explaining the Profit and Loss and other accounting elements. The next row underneath the COGS row details the running costs better known as the operating expenses. The Operating Expenses section contains a breakdown of expenses incurred by the business in the period.

Expenditure, what you spend or Expenses are divided up into major groups such as Sales and Marketing, General and Administration, Research and Development. As you can see these sections represent major functions or centres of activity in a business. These rows indicate the amount of money used to fund expenses over a period of time.

The balances in these sections are derived from Expense Accounts and it’s really important that you know and understand that there are two major types of Expense in any business. These are Fixed and Variable expenses.

Understanding Why You Should Do Market Research

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For any organization that wants to offer products or services that are focused and well targeted market research is essential. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-


  • Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care you also take the guesswork out of customer services.
  • Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
  • Market research will minimise risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
  • Market research creates benchmarks and helps you measure your progress – Unless you measure you may not be able to gauge how well your business is performing. Preliminary research may be able to identify problems in the service you intend to offer or in your product, regular market research will show if progress is being made and, if positive, will help motivate a team.

Market research brings considerable benefits and it is perhaps surprising how few organizations invest sufficient resources to enable them to gather good intelligence that will help them improve their business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

Virtual Phone Numbers – Why You Should Use Them

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Ordinary citizens, as well as business owners, all over the world have been looking into virtual telephone numbers. They wish to identify what these virtual phone numbers are and how these numbers can be of use to them. Here is a little information that may solve some of the queries that they may have.

These are telephone numbers which allow a company to pick a phone number in a completely different region than the calling locale that they presently utilize once they answer the phone. Also, they permit you to attach extra phone numbers to the same phone line you currently have. Before, you were not allowed to do this, as businesses were only allowed to have one telephone number for each line.

Numerous advantages can be ascertained by utilizing virtual numbers with international call forwarding. For instance, whenever you have relatives that lives away from your locale, the virtual telephone numbers can be set for that location. This will enable them to phone and not be receiving toll charges as would be the case if they called the usual telephone numbers that you have. Proprietors of businesses also are fond of them as they are able to “act as if” they have set business up in more than one area. It looks like they have because of the virtual number they selected. This saves them a lot in money when they don’t need to open up an office in the locale at all.

The virtual telephone numbers may be set up and used in a variety of ways, dependant upon how the business requests to have them installed. Telephone calls can be forwarded to their mobile phone or a different existing telephone number. This way, the phone calls are received on whatever telephone that they desire.

The savings that are seen by using a virtual phone service are making it a more accepted preference with citizens all the time. The cash that people are keeping is making them see it as a shrewd decision during this difficult period.

My Interview for the Lead Generation Tele-Summit

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Attention entrepreneurs, small business owners, speakers, trainers, consultants and anyone else who wants to quickly increase their sales through the awesome power of lead generation…

In this one hour interview you’ll see how to take $50 and build a multi-million dollar lead company. LISTEN NOW FOR FREE.


Training For My First Marathon

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About 4 years ago I hurt my knee. This is what it looked like about 10 minutes after I fell on it. The running I’m doing now does not seem to be hurting my knee.

My First Marathon Video 2

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My First Marathon

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I’m running in my first marathon Dec. 6th, the Rock & Roll Marathon
I’ll be training at
Turning 40 can make you to crazy things, cause I’ve never run more than a few miles before. And the last time I ran a few miles, I was in High School. I’m feeling sore already. I have 18 weeks to make it happen, wish me luck.