Really… What do you call “something” if you disagree with it?
You may or may not know that I’m an artist, a painter, as well as a marketer. You may or may not like the art I create. Of course, we can agree, art, as is beauty, forms it’s value in the eye of the beholder.
In the 1949, Congressman George A. Dondero denounced modern art as a communist plot.
Congressman George A. Dondero of Michigan attacked ACA Galleries
(American Contemporary Artists) in a speech delivered on the
House Floor of Representatives calling it “… the hub, the
gathering point of Marxists in art, whose subtle, nefarious
un-American schemes receive their prime incitement….” He went
on to say the gallery, “… should be shunned like a plague
center of infection…”ACA and many of its artists were
blacklisted soon thereafter.
If you’re a business owner or marketer, then you market ideas
that some people are annoyed with or more likely, afraid of. And
in the face of fear, we lose honest expression and start calling
things names, usually names that don’t make a lot of sense.
Nowadays we still have modern day versions of communist plots,
we call them different things, there’s never a shortage of boogy
men available to point the finger at.
If you’re a marketer, then people you’re marketing to are
frightened about something.
What do they call it? If you’re looking to make money online,
what are you afraid of?
I have a saying, “truth is a perception and control is an
Think about it, you or I could see something totally different
because we might have different vantage points. What do you call
the disagreement of perspective? There is a vast pool of
perspectives in the world and to each one of those individual
perspective’s, their truth is relevant and real to their
specific interest. Does the universal truth matter to everyone?
No, it does not matter, at least not in their minds eye. What
matters is, your truth, and the truth of the people who matter to
How does this fit into marketing a successful business?