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Really… What do you call “something” if you disagree with it?
You may or may not know that I’m an artist, a painter, as well as a marketer. You may or may not like the art I create. Of course, we can agree, art, as is beauty, forms it’s value in the eye of the beholder.
In the 1949, Congressman George A. Dondero denounced modern art as a communist plot.
Congressman George A. Dondero of Michigan attacked ACA Galleries
(American Contemporary Artists) in a speech delivered on the
House Floor of Representatives calling it “… the hub, the
gathering point of Marxists in art, whose subtle, nefarious
un-American schemes receive their prime incitement….” He went
on to say the gallery, “… should be shunned like a plague
center of infection…”ACA and many of its artists were
blacklisted soon thereafter.
If you’re a business owner or marketer, then you market ideas
that some people are annoyed with or more likely, afraid of. And
in the face of fear, we lose honest expression and start calling
things names, usually names that don’t make a lot of sense.
Nowadays we still have modern day versions of communist plots,
we call them different things, there’s never a shortage of boogy
men available to point the finger at.
If you’re a marketer, then people you’re marketing to are
frightened about something.
What do they call it? If you’re looking to make money online,
what are you afraid of?
I have a saying, “truth is a perception and control is an
Think about it, you or I could see something totally different
because we might have different vantage points. What do you call
the disagreement of perspective? There is a vast pool of
perspectives in the world and to each one of those individual
perspective’s, their truth is relevant and real to their
specific interest. Does the universal truth matter to everyone?
No, it does not matter, at least not in their minds eye. What
matters is, your truth, and the truth of the people who matter to
How does this fit into marketing a successful business?
You need more time… Ok, Why?
You have either said this or heard this at least once in you lifetime.
If you understand the simple importance of what I’m going to share with you right now, you’ll gain a huge value back. Time, which is our most valuable asset and we all have the same about of time, will not make a better decision.
In fact, it usually decreases the quality of the decision.
More information may help. However, more time without more information just creates anxiety, not insight.
Deciding now frees up your most valuable asset, time, so you can go work on something else. What happens if, starting today, you make every decision as soon as you have a reasonable amount of data?
Learning how to market online can easily lead to information overload or analysis paralysis. If you find your self in a situation where the opportunity cost of decision analysis exceeds the benefits that could be gained by enacting some decision, or non-deterministic situation where the sheer quantity of analysis overwhelms the decision making process itself, thus preventing a decision.
I have made good money on the internet and I fail all the time. In fact, I fail more often than not. You’ll usually hear me say, ”learn to fail faster, the faster you fail, the sooner you’ll find your bulls-eye target for success.”
Finding out what does not work CAN help you find what does work.
Do you ever consider how many decisions you must make to get through a single day? Or, for that matter, how many decisions are required simply to complete your morning routine so you can start your day?
From whether or not to hit the snooze on the alarm to what you will eat for breakfast, what you will wear today, which radio station to listen to, commuting options, which calls or emails to return first, which tasks and projects will take priority on this particular day. Decisions can be so common and continuous that often we barely notice we are making them.
From a business perspective, decision-making has never been more consequential than it is today. In this era of global parity, organizations have nearly equal access to IT resources, capital, inexpensive labor, online customer markets, manufacturing capacity and delivery services. Because these traditional sources of competition have become neutralized, the ability to manage, optimize and automate decisions is emerging as a primary competitive advantage. The enhanced execution of decisions is fundamental for carrying out business strategies faster and more effectively than the competition.
The birth of the internet marketing GURU, the system, the way to create success is not an easy thing to put your finger on. Who do you listen to?
My dad likes to say, “even a blind squirrel finds an acorn now and then.” And it’s true. You shouldn’t pick your strategy by modeling someone else’s success. The success might have been strategic and planned, but it’s just as likely to be a matter of blind luck.
Please don’t get me wrong, I’m a big supporter of modeling successful plans and people. BUT who is a successful person with a successful plan worth modeling? How do you know if you’re following a lucky squirrel who found a nut? Or maybe your following the nut:)
Just trying to make you think.
The LeadSchool.com membership site features expert lead generation training, plus the VideoBrandr, an on-demand, unlimited page, highly customizable, video lead capture system.
Las Vegas, NV March 19, 2008 — After selling the largest lead generation company servicing the direct sales (MLM) industry, Gil Ortega, the founder or Leads to Wealth, Inc. (LTW), announces the launch of his new membership site LeadSchool.com. For the past 13 years, Gil Ortega has been dedicated to helping direct marketers improve the efficiency and results of their lead generation campaigns. He now wants to teach businesses how to generate leads using his unique methods and tools. Gil Ortega has generated and sold more than $20 million of leads within four years. LeadSchool.com will offer training covering large scale internet media buying and a new video lead capture system dubbed the VideoBrandr.
“I created LeadSchool.com to offer a truly valuable, hands on internet marketing education for the average Joe, as well as the marketing Guru alike”, says Gil Ortega, “Recently, I’ve seen internet marketers pay upwards of $20,000 to learn large scale internet media buying. I’d rather give it away for free. I want to essentially give tremendous value away for next to nothing and sell the results. I have always built a business on the principal of giving value and selling results. This type of performance based marketing has always worked for me.”
LeadSchool.com serves as an affiliate management and marketing system all in one. LeadSchool.com teaches all the various free advertising methods, as well as the highly sought after, large scale internet media buying strategies for massive lead generation. In addition to learning multi-million dollar lead generation strategies, you are taught how to leverage the new VideoBrandr.
“The goal of every internet marketer should be to tell their story, show their results, and sell their system”, says Gil Ortega. “The VideoBrandr will let you use the hottest videos, techniques, and tools to build the best brand of all, the BRAND of YOU.”
LeadSchool.com can teach any business how to generate leads and brand their company. Even if a plumber wants to become a guru plumber, or a guru in any other industry, he can tap the awesome power of the VideoBrandr and apply the proven lead generation strategies to build a business bigger and faster.
As an avid angler, I often pose a question to the audience when speaking at an event. Consider all the necessary “things” needed for a successful fishing trip. Out of all the “things” necessary when you go fishing, what is the most important above all else?
The most common answers I hear are hooks, bait, fishing pole, fishing line, and even beer. All of these may be necessary for a good fishing trip. However, none of these items will amount to anything without the fish. I’m sure you’ll agree that fish are the single most important “thing” needed when you go fishing. Yes, fish! Consider the obvious. Without them, all the equipment in the world will amount to absolutely nothing. Being a smart and successful angler means you must thoroughly plan ahead before going out. You need to determine who is catching what kind of fish, where the current hot spots are located, and the types of bait that work best.
It has always amazed me how much time and money people will spend on marketing or leads, without first knowing if there are fish (potential customers) in the waters they are targeting.
Once out fishing, you should always keep the fish in the forefront of your mind. You need to adapt and refine your fishing techniques as needed based on the conditions. The approach to marketing and sales is the same and just as obvious. The fish are your target market. You first need to find where your target fish are; then develop and implement a successful plan to target them.
To locate the waters where your fish are found, you’ll first need to find and identify your target market to be able to sell to the right fish. The people most likely to buy your products and services are the ones you need to concentrate your sales efforts on. What types of people may need or benefit from what you have to offer? You’ll need to figure out who your customer is and learn what they want.
Identify the key locations with the highest population of your ideal customers. Be careful not to constrain yourself to too small of an area. It is also necessary at times to take some calculated risk, but do this in a well-informed manner, and always remember to keep your target audience in mind when putting your presentation into the water.
As you find your key audience of customers, begin building your database of the right fish and continue to develop appropriate strategies to bring in newer contacts as well as keep those already found biting at your bait. Be sure to craft the right message and presentation. Just as in fishing when choosing the right bait or lure, you’ll need to deliver the right message, at the right time, to the right customer.
Once you define your products and services, you know your target customer base, and are ready to fish; it’s on to the bait. A wise fisherman said you need a line with several hooks so as to catch the largest amount of fish possible. Individual fish are tempted to bite at different types of hooks and bait. To bait as many customers as possible, you’ll need to have several marketing hooks to pull them in. Each avenue will bring in more people and in turn create more sales. You should have as many types of advertising, marketing, and promotional tools as possible specific to your particular needs.
Be sure to create your own unique sales edge that will give you your own advantage in the market. You should have and follow a specific sales and marketing plan that is reviewed on a regular basis for effectiveness that you can adapt accordingly. There is always room for improvement, as sales are an organic cycle in constant change. For optimum success, it is mandatory to evaluate your results and keep up with the ebb and flow of changing market trends.
Follow this model, and you’ll start catching fish and be able to continue to catch plenty of fish. The more tuned in you are to the fish, where they are located, and how to target them and keep them hooked, the more successful and prosperous your business endeavors will be.