I didn’t chase freedom. I claimed it—and turned it into a way of life. Since my teens, I’ve been building businesses, creating opportunities, and living a version of life that doesn’t require me to wait until 65 to enjoy my time.
Now I’m 56, and I’m still doing it. And the wild part? I have no plans to stop. Ever.
Because I didn’t just choose entrepreneurship as a career path—I chose it as a lifestyle. One that’s designed around freedom, ownership, and purpose. One that doesn’t follow the old script of trading decades of time for a tiny slice of life at the end.
This isn’t early retirement. This isn’t mini-retirements. This is The Unretired Life, powered by what I call the Perpetual Freedom Worklife.
I love that more people are waking up and questioning the default path. Movements like FIRE (Financial Independence, Retire Early) have inspired people to save aggressively and exit the rat race decades early. Others are taking micro-retirements—intentional breaks throughout their career to recharge and live life now, not later.
Naval Ravikant’s philosophy on retirement, known as Retirement in Motion, resonates here too. He defines retirement as the moment you “stop sacrificing today for an imaginary tomorrow.” He describes three paths: financial independence, reduced desires, and work as play. He encourages us to live fully now—to find work we love so much we’d do it for free.
These are powerful insights. They prove a crucial point: you don’t need to be a millionaire to be free. You just need to be intentional with your money, your time, and your lifestyle.
Where I expand on this is by building the engine that makes freedom sustainable. Even a small business—if built and managed well—can fund the life you want. It doesn’t have to be huge. It just has to work. That’s the power of the Perpetual Freedom Worklife.
I’m not working toward the day I can stop—I’m working in a way where I never want to stop.
FIRE is about financial escape. Micro-retirement is about strategic pauses. Naval’s Retirement in Motion is about living now. The Unretired Life is about building a life you never want to retire from, powered by entrepreneurship, creativity, and ownership.
We all know the story we’ve been sold:
Go to school. Get a “safe” job. Work for someone else for 40+ years. And then—if you’re lucky—retire and start living.
But that blueprint never sat right with me.
That’s the deal, right?
Wrong.
That script is a relic. Jobs aren’t as stable as they once were. Time is too precious to hand over to someone else’s dream. And life is too short to wait for permission to actually live.
I saw that blueprint early on and said, “That’s not my path.”
So I built my own.
And I never looked back.
After I sold one of my companies, I had the space—and the money—to take extended vacations. I took a one-month honeymoon where my wife and I had zero plans. We’d show up in one spot, stay as long as it felt right, then move on to the next. No agenda. No pressure. Just total freedom.
And yeah—it was incredible. But here’s the thing no one talks about with those long, dreamy getaways:
Even freedom can get exhausting.
After a couple weeks, I started missing my home base. I craved normalcy. I missed my rhythm, my routine, my life. That trip taught me something valuable: I love to travel—but I don’t need to stay gone to feel free.
I’ve learned I have about a two-week travel limit before I want to return to my zone. That’s not a limitation—it’s clarity.
Now, my life is designed around that insight. I can take long weekends, spontaneous getaways, or a week or two on the road—whenever I want.
And when I come home? I’m not returning to stress or burnout. I’m returning to a lifestyle I love.
Because the truth is, I’m already living what most people wait decades to experience: the comfort, the pace, and the freedom of retirement—just spread out over a lifetime, not packed into the end.
It’s not a shortcut. It’s not a break. It’s not an escape plan.
It’s a workstyle that aligns with your lifestyle. A way of thinking, living, and creating that puts freedom at the center—not as a reward at the end, but as the operating system from the start.
You don’t chase weekends or retirement dates. You wake up every day and get to build something that matters—to you and to others.
You don’t retire—you evolve. You don’t take breaks from work—you do work that feels like a break.
That’s the heart of the Perpetual Freedom Worklife—the engine that powers The Unretired Life.
Time is more valuable than money.
Freedom isn’t something you wait for—it’s something you build into your life now.
Entrepreneurship isn’t a phase—it’s a lifelong advantage.
The best kind of work is the kind you’d never want to quit.
You don’t need to retire when you love how you live.
Start early—or start now.
Own something: your time, your ideas, your path.
Don’t just make money—make freedom.
Work that drains your spirit isn’t worth the check.
Don’t chase a finish line—live the race you designed.
And above all: don’t retire—reinvent.
This isn’t just something I’ve believed in—it’s how I’ve lived for over 30 years. And now, it finally has a name.
The Unretired Life, powered by the Perpetual Freedom Worklife.
It’s not F.I.R.E.. It’s not mini-retirement. It’s not just Retirement in Motion.
It’s a third lane—for those of us who love the game too much to ever sit it out. For the makers, the risk-takers, the freedom chasers. The ones who build not because they have to, but because they get to.
You don’t need millions to live on your terms.
You just need to choose your time over their timeline.
If that hits home—welcome. You’re already one of us.
If The Unretired Life speaks to you—if you’ve ever felt like you were built for more than punching a clock or coasting into retirement—then this is your next step.
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I’ve put together The Unretired CEO – The Entrepreneur’s Perpetual Freedom Worklife Manifesto as a guide for those of us who refuse to slow down, who thrive on building, creating, and living life on our own terms.
It’s bold. It’s honest. It’s free.
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Gil Ortega
For over 30 years, Gil has earned the esteemed moniker of "The Chief Rainmaker" due to his renowned expertise as a Customer Acquisition Specialist. "Harnessing data is the key." Leveraging data-driven technology to turn your advertising and marketing expenses into lifetime-valued assets. That's what's up.
My Motto:
“I’ve done so much with so little for so long that now, I can do anything with nothing.”
ABOUT
I'm Gil, The Chief Rainmaker, an Omni Channel Marketing Guy, Data Dude, and part-time Artist aka Rick Bliss.
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